Email marketing provides numerous benefits when it comes to reaching potential voters, and in this blog post I’ll be going over three of the most effective ways to use email marketing to reach voters in your next campaign or cause.
Create Engaging Subject Lines
It’s common knowledge that email subject lines are important—in fact, they are one of the first things people look at when deciding whether or not to open an email. When you’re trying to reach voters with your email marketing strategy, it is especially important that you use eye-catching and engaging subject lines.
For example, if you want users to open an email with a promotional offer for a 200% maximizer on their donation, your subject line could read: “Get 200% MATCHED on Your Next Donation!” etc…
Personalizing your Email Messages
With over 230 million active email accounts in America, email is one of your best bets for reaching voters. It’s also one of your most personal forms of contact. When you use segmentation and content personalization in your emails, it gives each recipient a more engaging experience—and makes them more likely to read what you have to say.
For example, if they’re a senior citizen with an interest in healthcare or veterans affairs, sending them an email about related issues will be far more effective than blasting out generic campaign updates.
Leveraging Landing Pages
In marketing, a landing page is a single web page that appears in response to clicking on a search engine optimized keyword ad. In other words, if someone clicks on an ad from Google or Facebook, they will go to a dedicated page for your product or service—and whatever that page says and how it looks is up to you.
Using landing pages allows you focus your audience’s attention on exactly what they want: information about your business and services. Instead of adding links throughout your email signature or subject lines, focus all of your readers’ attention on just one message: join our mailing list!